Image by Yonghyun Lee

Upon entering Korea, I first encountered fermented food and drink. And I became obsessed. The taste was incredible. But they also had a tremendous effect on how I felt.


I first discovered fermented food and drink whilst traveling around Korea where fermentation is a way of life.


I was continually amazed how the process of fermentation transformed the taste of the raw ingredients into something that tasted incredible. But what amazed me even more was how I felt after I’d consumed them: My mind felt clearer, more focussed, more awake. And my digestion came into some kind of perfect harmony with my body. 


It was at this point that I became obsessed with the art of fermentation. And I have been that way ever since.

It inspired me to rip up my travel plans, and instead travel around Korea for six months to learn everything that I could about fermentation.


- James Vernoit (founder)


I returned to London in 2017. And then spent two years developing my own fermentation recipes with locally sourced organic ingredients and without using any sugar.


The aim was to create something a bit different and to also get real fermented food and drink back in my life that tasted amazing and had done so much good to my mind, digestion, and overall feeling of wellness without any of the negative consequences caused by sugar consumption.


I moved into a small commercial kitchen in Hackney in 2019 (previously I was making everything in my room in a Buddhist community). Shortly after moving into the kitchen, I sold my first products to people that I didn’t know at a Farmers' Market in Tottenham. And we have been selling at Farmers Markets ever since.

Image by Samuel Regan-Asante

Our mission as a company is to produce a range of products that totally transform gut health. We want people to start seeing how well they can feel when they start taking control of their gut health with fermented products that really work.

- James Vernoit (founder)


My sincere belief is that by consuming any of our products on a regular basis, you will feel more in balance, more at peace, and more in touch with the highest version of yourself.

- James Vernoit (founder)

I worked tirelessly to create a completely seasonal range of Kombucha, Kimchi, Kraut, Kefir & Pickles that are all raw, organic and alive. And that are also free of sugar. 


Instead, we use the most incredible biodynamic apples in the initial fermentation stage for all our products that need fructose to start the fermentation process.  

To do this, we had to slowly convert the cultures that we were using in the fermentation process to feed off the fructose in the apples rather than the sucrose in the sugar. This took 12 months.  


This lack of sugar in the fermentation process and our desire to create a fermented family that is extremely rich in microbial diversity means that we have to adopt long fermentation times in order to achieve the desired result


These are the two things that make us different to everybody else.

And like all real fermented products, we also keep all our products raw. This means they won’t be pasteurised, filtered or had any additives added to them either to make them shelf stable or to add flavour.


Our products were born to be alive and unique by their Mother (the cultures) and they will remain that way until they reach your gut where they can work their magic on your mind, body and soul.


So we'd love you to try our Fermented Family. We are extremely confident that you will be able to notice the difference in your gut health in a short space of time if you regularly consume our products with small amounts every day.