Image by Yonghyun Lee

Upon entering Korea, I first encountered fermented food and drink. And I became obsessed. The taste was incredible. But they also had a tremendous effect on how I felt.

- James Vernoit (founder)


I first discovered fermented food and drink whilst traveling around Korea where fermentation is a way of life.


I was continually amazed how the process of fermentation transformed the taste of the raw ingredients into something that tasted incredible. But what amazed me even more was how I felt after I’d consumed them: My mind felt clearer, more focussed, more awake. And my digestion came into some kind of perfect harmony with my body. 


It was at this point that I became obsessed with the art of fermentation. And I have been that way ever since.

It inspired me to rip up my travel plans, and instead travel around Korea for six months to learn everything that I could about fermentation.


It inspired me to get off the beaten path, and instead stay with families that I didn’t know in parts of Korea that didn’t appear in the guidebook.


During this time, I was able to stay with the most lovely families who had been using fermentation in their homes for generations and had developed all kinds of amazing recipes as a consequence. They welcomed me to their homes and we became a family. It was a beautiful time in my life and I learnt a lot.


I returned to London in 2017. And then spent two years developing my own fermentation style with the locally sourced organic ingredients that were 

available at the time. 


My aim was simple - to get fermented food and drink back in my life that tasted amazing and also did so much good to my mind, digestion, and overall feeling of wellness.


But it didn’t stop there.


I started giving my friends some of the products I had developed as gifts. And the response to these gifts was so positive that I became convinced that I had to widen my initial aim and bring what I had developed to as many people as possible.


I moved into a small commercial kitchen in Hackney in 2019 (previously I was making everything in my room in a Buddhist community). Shortly after moving into the kitchen, I sold my first products to people that I didn’t know at a Farmers Market in Tottenham. And we have been selling at Farmers Markets ever since.

Image by Samuel Regan-Asante

Our mission as a company is to produce a range of products that totally transform gut health. We want people to start seeing how well they can feel when they start taking control of their gut health.

- James Vernoit (founder)


My sincere belief is that by consuming any of our products on a regular basis, you will feel more in balance, more at peace, and more in touch with the highest version of yourself.

We have worked tirelessly to create a range of Kombucha, Kimchi, Kraut, and Kefir products that are all raw, organic and alive.


Our focus is to only ferment with small batch traditional techniques on seasonal whole organic ingredients. This means we have a continuously evolving menu for the flavours we produce across our core product lines over the year.


We use zero sugar to make any of our products. Instead, we use the most incredible biodynamic apples in the initial fermentation stage for all our products that need fructose to start the fermentation process.  

This lack of sugar in the fermentation process and our desire to create a fermented family that is extremely rich in microbial diversity means that we have to adopt long fermentation times in order to achieve the desired result. 

We will always keep all our products raw. This means they won’t be pasteurised, filtered or had any additives added to them either to make them shelf stable or to add flavour. They were born alive by their Mother and they will remain that way until they reach your gut where they can work their magic on your mind, body and soul.


So it’s time for you to forget every preconceived notion that you have about fermented food and drink.


It’s time to try our Fermented Family that were made differently by their Mother with the singular aim of Gut Health Regeneration.


- James Vernoit (founder)